Writing: web

Writing for the web is different from writing for print. We rely on a strict web writing methodology to make sure our clients’ web content isn’t recycled print material. We also recommend reviewing a website’s information architecture before the first round of content is produced.

Project highlights

Canada Border Services Agency: We write intranet text to promote the Agency`s sustainable development strategy.
Environment Canada: Clean Air Online gives Canadians the information they need to help put Canada on the path towards cleaner air. We wrote the text for the environment and economy section.
Canada Foundation for Innovation: We wrote bi-monthly articles for the science ezine Innovation Canada. See: Labs in Your Pocket, No Water, No Cry, Fire and Rain, Stealth Blood, Space Weather and Wonder Weed.
University of Ottawa: We write for Research Perspectives. Read about the Entrepreneurial Spirit of the North, Freeze Frame Physics and Taming Tsunamis.
Natural Resources Canada: We have written more than 60 bi-weekly articles for the Canadian Industry Program for Energy Conservation online newsletter Heads Up CIPEC.
Morningstar: We have written more than 35 online articles for Morningstar, the world’s largest mutual fund rating agency. These articles covered the latest trends and issues affecting the Canadian mutual fund scene.
Wealth Creation, Preservation and Donation: We wrote the text for this Ottawa-based financial services firm’s website. The site is tailored to high-net-worth investors.